Black Friday is coming! It’s all over social media. Offers, Discounts – argh!!!
So what is Kids Bee Happy doing for Black Friday? Well firstly let me tell what we’re not doing.
MASSIVE HUGE BIG DISCOUNTS!
We’re not doing big headline massive grabbing discounts, and we’d like to advise you that you shouldn’t be doing this really either – and here’s why. When you see those offers that say 70% off its important to remember that it actually means 70% of the very expensive price that was charged for a few days in only a few of their stores – rather than 70% of the actual real price that most consumers would have bought it at over the last few months.
Top Tip – As you’re selling a good product at a very fair price all of the time, if you do the silly discounts, you’ll be selling for no profit. So don’t be worried that you haven’t got a big Black Friday massive discount – tell your customers that instead you choose to offer good value for money prices all year round rather than hike your prices, and then give fake discounts.
TOP SECRET DEALS!!
We’re not doing top secret, confidential, not telling you til midnight on Thursday deals because these don’t help anyone. Everyone knows that the last payday before Christmas tends to have a lot of expectation on it anyway, and so keeping everything secret, and not letting people plan or prepare, doesn’t really help anyone. So, we will be telling you what our offers will be and they will be valid for a week, so that you time to decide that you want to take advantage of them – or not.
For Unique Items – you should read “some really weird brand that no-one’s ever heard of, but if stick up online reduced down from an articifically stupid high price, people will think that it’s an “exclusive” item rather than something that’s been left over with one of our wholesalers. – so yeah – we’re not doing those either.
ONLY 5 AVAILABLE!!!! GRAB YOURS FAST!!!!!
Having only a few of these deals available to only a tiny number of customers means that the majority of customers wont get the deal. Now that’s not very fair. And not very nice. It might create a panic, but the majority of your customers will be left out. Not the way to make your customers feel appreciated and wanted. So, the products that we have discounts on will have lots of stocks, so that lots of consultants can take advantage of them if they wish.
BIG TICKET ITEMS!!!!!!
We know from past experience that actually consultants like to spread their purchases over the year, to stock up quietly and bit by bit as they need it and to match their purchases with their sales. So our offers will be on a few small ranges, on things that will actually help your business grow.
So, now we’ve told you what we’re not doing, time to tell you what we are doing:
Black Friday Offers (Monday 20th November – Sunday 26th November)
- Magnet Sheets – 50% Off – That means you get a magnet for less than 3p! Yes 3p!! What a great way to add value to your customers pictures. Haven’t tried them yet – shame on you! Well you’ve no excuse now, so get some!
- Buy 500 Business Cards and get 1500 Free – Yes 1500 Free. 2000 Business cards for £30, or a penny and a half each. At that price you can really afford to distribute them liberally wherever you go, you can leave a whole Hansel and Gretal style trail! Don’t have business cards yet – why not??
- DOUBLE POINTS on the New 2018 Join My Team Mini Roller Banner. Cost £20 – get 40 Points!
- Free Christmas Competitions Cards with every order placed during the period.
So, as they say in Scotland – that’s us 😉
But please, remember that Black Friday is 90% marketing gimmick, and that all those big companies aren’t really giving away all those products for nothing. Make sure that when you’re setting your own discounts and offers (and please don’t feel that you have to) remember to check your prices and make sure that you are still making profits. Be a leader, not a follower.
We know that sometimes life just gets in the way, so if you have signed up for Kids Bee Happy, if you are a registered consultant, but have not actually taken the step yet and started your business, our conference is just for you. As well as covering all of the topics that matter to people who are growing their business, we’ve also got a second stream of workshops specifically for people who we know want to start their business, but don’t know where to start.
Conference day will become day 1 of your active business, as we’ll sit down with you, we’ll identify whats been stopping you, and putting together a plan to get you going – and then we’re going to start it – then and there at conference, and importantly with our help and guidance.
So, invest £35 today in your future, and lets get your Kids Bee Happy business off the ground.
Every now and then an event opportunity comes along that is bigger than you are used to – more people, bigger location, more marketing, and inevitably, a higher pitch cost. So here are some top tips to help you make the most from your bigger than normal investment:
Before you book – things to think about?
The plan here is to make sure that you only pay high ticket pitch prices, for busy well run and well marketed events:
- Ask directly about the opportunity for a revenue split/profit share. This way, the risk of a bad event is shared between you and the organiser, and protects you if the event is a washout. Don’t be scared – Ask!
- Ask for “facepainters rates”. Some organisers reflect the fact that you are providing entertainment which adds to the value and impact of their event, rather than just simply presenting a shopping opportunity.
- Check the position of your pitch before you book, and select your pitch location carefully.
- Perimeter Pitches – Never take a pitch on the perimeter – people tend to access the event, go straight through the first row, and then do a kind of up and down or zigzag pattern, however, many skip the ends of the rows and the outside perimeter. There is a reason that event organisers phone up with great last minute deals on these positions, its because exhibitors never re-book them – they don’t make money, if you are positioned here – move.
- Is your pitch near a food and drink outlet? Even better if it is near somewhere where the parents can sit within eyesight of your stand. Food and Drink usually means that the parents are happy to wait longer whilst their children make pictures, and has a definite impact on helping families come back for second and third pictures.
- Shopping tents are not the best place to be, usually the pitches are too small, and adults will visit these tents without their children in tow.
- Do the public have to pay to get into the event? If so, it’s likely that there will be free entertainment. Check the free entertainment being offered isn’t too close to your pitch.
- Does the event tend to sell a lot of pre-paid tickets or likely to be a “sell out” event (think Airshows etc). If so, then even if the weather isn’t perfect, if people have paid a high price for their tickets they will go regardless, which means you will have less of a negative impact if its wet or windy.
- Talk to previous exhibitors.
- Look at the previous years marketing footprint (google event name, prior year).
- How did you find out about the event – did you hear of it naturally, or was the first time you’d heard of it when the organisers contacted you.
- What media are they using to market this years event: Radio, local papers, local TV, social media, partner companies etc.
- Google event name, and current year and see how many references – if its only 1 or 2, then it looks more local community that big ticket.
- Do the maths – If an average customer spends £5, how many customers do you need to cover your pitch cost – if that looks scary, particularly after looking at their event marketing etc, then don’t be afraid to pass this opportunity by, and instead go as a member of the public and scout it out for next year.
Between Booking and Event date
The plan here is to make sure that you have everything that you’ll need:
- Make sure you have suitable cover should the weather be bad – provided by either you or them – but make sure you have it.
- Helpers – if you are paying a lot for the pitch, you are expecting to be busy, so make sure that you have people there to help you (Teenagers are good!)
- Promote your attendance on social media. Post on their facebook page/event page, include them in tweets, talk about how excited you are to be going there etc.
- Ask them to include you in their marketing.
- Ask them to include you in their program, telling people where they can find you.
- Prepare your stock, If this is your first time at this event, take products from all price groups.
- Check your packing, this is not the type of event to turn up at and find out you have forgotten your plastic sleeves.
- Promote your attendance on your own social media accounts, you will have social media followers who will be there.
- Follow other exhibitors and tweet them etc.
- Ask the organisers about average spend – a lot of the larger organisers will have data that indicates how much an average family spends whilst at their event.
- Make sure you have all your event info ready; pitch details, car passes, registration numbers, insurance certificates, etc.
- If the weatherforecast is dodgy, then do some posts about sand art being “weather proof”
- If the weather forecast looks terrible, then keep in touch with the organiser who may be planning cancellation or postponing.
- Its always a good idea to add a couple of trays and some filled bottles into the car – these are ideal for children with autism or other special needs that prefer to work in a quieter environment, and for children in wheelchairs etc where access to table could be tricky in busy times.
- Make a poster to take with you which tells of your next booked events and venues.
- If you have a workshop planned, then take a poster and a booking form so that people can book with you at the event
At the event & Making pictures
The objective here is to make sure that as many people as possible at the event know about you, can find you, and can make pictures with you:
- Find the organiser and say hello, and confirm the details.
- Add the organisers mobile number into your phone.
- Go find the sound team, and give them your details and ask them to give you a few announcements on the tannoy.
- If there is a cafe (as opposed to catering vans) take some flyers along and leave them there.
- If you have family/helpers with you. Send them out with vouchers telling people where abouts they can find you – particularly around lunchtimes when more people are sat down eating and drinking.
- Wear branded clothing and a smile, talk to everyone, make sure your pockets have flyers or cards in them so that you talk to everyone possible – even on a walk to the toilet.
- If it is a very busy event, set up your stall so that all the pictures etc are at the back of your pitch to minimise chances of people helping themselves.
- Make sure your gazebo is as open as possible, take sides off etc, so that there is as much visibility as possible.
- Allow time to walk around the event at the beginning, find out the prices of other activities and entertainment etc so you can get a feel of how much the average spend is going to be.
- Set out your table on a “zone” type basis, so that people can select from similar priced products quickly and easily.
- Get some children on your table as soon as the event opens – if you don’t have your own children with you, borrow some from other exhibitors, or best of all, find the organisors child and give them a really big complicated free picture – that will keep them on your table for a good 40 minutes or so, and their parents will love you.
- If you can’t do that then make sure you’re round the front of the table and ask every child who passes if they want to help you by colouring in a section of your picture.
- If you find one particular pricing group is selling well the focus on that and remove from display some of the slower moving products.
- If you’re busy put away the complicated pictures.
- If you’re quiet, get the complicated pictures out.
- Put stickers on the kids when they pay, that way, a quick visual sweep around the table will easily reveal any who have sneakily snuck on whilst you were busy talking to other people.
Finishing Pictures and After the Event
The objective here is to start building relationships with your customers to make sure that work with them again:
- Even though you are busy, you will still have approx 30 seconds to talk to the parents and children when they finish their picture, so focus on what information you want to be sharing at that stage. Remember that talking about birthday parties might not bring you in instant cash, but its a much bigger future customer.
- Take photos – either of the children, or pictures of their pictures if people are sensitive to you taking photos of the children. Tell them you’ll be putting the pictures on your facebook page so remember to check.
- Ask them if they enjoyed it and if they’d do it again. Then tell them where they can find you next – your next few events.
- Put flyers in every picture.
- Have recruitment flyers available incase you are too busy to talk to potential new team members.
- Run a prize draw, where you collect name, contact details and DD/MM of the kids birthday’s.
- Give them a voucher for a discount when they come back the second time that day.
- Put stickers on the kids – so that when they are walking around the event they are advertising your product.
- Put stickers on babies in prams and other toddlers etc who might not have done pictures with you.
- Don’t use carrier bags – that way the carried pictures are very colourfully visual and make other children curious and want to make one.
- Make sure to find the organiser to say goodbye and thank you. If you can’t physically find them then email or text them.
And don’t forget…..
Write into your diary the sales for the day, and any notes that are important for next year – preferred pitch positions etc.
Don’t be scared……
A lot of consultants shy away from the more expensive events, but a good event, well organised, well attended, and well marketed, can give you high sales and a good return for your pitch price. The secret comes in doing the leg work before and after the event to make sure that you squeeze as much as possible out of the opportunity.
Events are a great way to get your business going, there are always tons of them around locally, schools, community days, fundays, galas and fairs, charity and fundraising events, all sorts of things. But how do you pick the good events? And if you’ve got a choice of events on the same day, which one do you choose.
Here are our top tips:
- Where is the venue. Do you know it? Is it easy to get to? Is there parking? Is it somewhere families would think to go?
- Who are the organisers? Do they run other events? Do they have a good reputation? Are they organised and give you a good impression?
- Timing. Is the event in the next 7 days? If so, why are there still empty pitches? Last minute events don’t tend be well marketed so you wont have many customers.
- Marketing. Is the event well advertised? Where have YOU seen notices? Did you know about the event before you did Sand Art? Is there offline as well as Facebook advertising (facebook advertising is usually not enough)
- Who is going to the event? Is it an event that people will take their children with them? Is it primarily for families or primarily for adults? What are the customers going to the event to do?
- Your Pitch. Indoors or outdoors? Is there a wet weather plan? Is there food and drink at the event? Where is your pitch – is it on the main walkway, or buried a bit back away from the busy sections? Do you have enough space? If not ask to move to another pitch.
- Remember to keep your costs in balance with your income. Don’t be distracted by high footfall numbers remember that only a certain number of children will be able to make pictures, regardless of how many are at the event. But also don’t fall into the trap of limiting your earnings to small and lowkey events just because you are scared of paying a higher stall price.
Please add your tips, and let us know how you make sure that each event that you book is a good one!
Did you know that the School Year is only 36 weeks long? That leaves 16 weeks a year that the children need holiday care. 16 weeks! That’s a lot, that’s 112 days, or nearly a third of the year!
Even if you are a two parent household, both of you with full time employment contracts, and you both take holiday at completely different times with absolutely no overlap, you will still have on average 7 whole weeks a year where your children are on holiday and you need to go to work. You start that infamous Childcare Juggle – holiday camps, play dates, care clubs, grandparents, friends and babysitters, all called in to help ensure that your children are well looked after whilst you are able to go out and earn. And its even harder for those parents without family nearby, or single parents.
No wonder that each school holiday social media is full of memes and long gin filled rambling posts from stressed out parents.
It’s a story that we hear all too often, “it just doesn’t work”, “it puts so much stress on our family”, “I don’t even enjoy my job”, “there must be a better way”.
So, how can we make it better?
As term-time only jobs are still very rare, one of the solutions that thousands of UK families use is a flexible work from home job, and there are a number of Direct Sales companies in the UK that offer parents the opportunity to work when it suits them and continue bringing in a decent income.
Kids Bee Happy director Sandra Patterson tells us “Over half of our consultants have young families. When it comes to holidays they have the ability to set their own clear boundaries of when they do and do not want to work, which lets them plan to suit themselves and their families. And as our products are so family orientated, many of our consultants simply take their children along with them particularly when “work” is a sand art event at a farm park, a softplay centre, or a community event, or even a workshop that they’ve planned and organised themselves. The children love helping out and joining in. Kids Bee Happy consultants make an average of 50% profit on their sales, a couple of events during the Easter period can earn enough income for treats and trips for their family which really does help everyone enjoy the school holidays more.”
“So many direct sales companies advertise to consultants the ability to work around your family, but with Kids Bee Happy it is very different, you really do have the chance to work WITH you family. Over the years I’ve taken my children to “work” at some of the UK’s biggest festivals, airshows, stately homes and palaces, theme parks, agricultural shows, food festivals, and countless family fundays and community events, my youngest daughter used to come along with us everywhere and loved being able to help out as well as having opportunity to enjoy the day. My husband and I took turns at the Airshows so that we both got the chance to really enjoy the displays, however, I do have to confess that when we do the music festivals I organise my “shifts” to make sure that i’m always the one free to watch the big bands, but our workshops usually finish by teatime, leaving us with a great evening to relax and enjoy the headline acts as a family.
Watching Texas headline at Tartan Heart Festival, with my children fast asleep on a purple inflatable sofa in front of us in the middle of the festival arena is definitely one of my most favourite family memories. And instead of us having to pay out a couple of hundred pounds for full weekend camping tickets, we’d have the privilege of “production” passes and leaving with more money than we came with – definitely not the norm at festivals! My husband is not a natural camper, and so without Kids Bee Happy we’d never have persuaded him to go to festivals, and I love the fact that my children who are now teenagers are already festival experts – something that I never got to experience until I was in my forties.”
To find out more about how Kids Bee Happy can help you out of the Childcare Juggle Jungle, then talk to one of our consultants or visit our website.
The FSB have just this month launched a new membership for people just starting up their first businesses. Membership is free, just join online here: FSB Connect Free Membership
And here are 5 good reasons to join why Kids Bee Happy direct sales consultants should register as small business members:
- You ARE a small business owner = you’re not just someone that does a bit of Sand Art – you ARE a small business, be proud of it.
- Join the UK’s top recognised UK business organisation
- Get free local networking, with opportunities to meet regularly with local small business experts.
- Membership of the FSB shows your customers that you are a serious business
- Have your voice heard in Britain’s biggest business community
And of course – It’s free! – so why wouldn’t you? Join FSB : Connect Free Membership
So take 2 minutes and do this, then next time you’re filling in a form for a shopping centre of a council that asks you which business organisations you are a member of, you’ll be able to add the FSB and show that you are a recognised small business.