Black Friday is coming! It’s all over social media. Offers, Discounts – argh!!!
So what is Kids Bee Happy doing for Black Friday? Well firstly let me tell what we’re not doing.
MASSIVE HUGE BIG DISCOUNTS!
We’re not doing big headline massive grabbing discounts, and we’d like to advise you that you shouldn’t be doing this really either – and here’s why. When you see those offers that say 70% off its important to remember that it actually means 70% of the very expensive price that was charged for a few days in only a few of their stores – rather than 70% of the actual real price that most consumers would have bought it at over the last few months.
Top Tip – As you’re selling a good product at a very fair price all of the time, if you do the silly discounts, you’ll be selling for no profit. So don’t be worried that you haven’t got a big Black Friday massive discount – tell your customers that instead you choose to offer good value for money prices all year round rather than hike your prices, and then give fake discounts.
TOP SECRET DEALS!!
We’re not doing top secret, confidential, not telling you til midnight on Thursday deals because these don’t help anyone. Everyone knows that the last payday before Christmas tends to have a lot of expectation on it anyway, and so keeping everything secret, and not letting people plan or prepare, doesn’t really help anyone. So, we will be telling you what our offers will be and they will be valid for a week, so that you time to decide that you want to take advantage of them – or not.
For Unique Items – you should read “some really weird brand that no-one’s ever heard of, but if stick up online reduced down from an articifically stupid high price, people will think that it’s an “exclusive” item rather than something that’s been left over with one of our wholesalers. – so yeah – we’re not doing those either.
ONLY 5 AVAILABLE!!!! GRAB YOURS FAST!!!!!
Having only a few of these deals available to only a tiny number of customers means that the majority of customers wont get the deal. Now that’s not very fair. And not very nice. It might create a panic, but the majority of your customers will be left out. Not the way to make your customers feel appreciated and wanted. So, the products that we have discounts on will have lots of stocks, so that lots of consultants can take advantage of them if they wish.
BIG TICKET ITEMS!!!!!!
We know from past experience that actually consultants like to spread their purchases over the year, to stock up quietly and bit by bit as they need it and to match their purchases with their sales. So our offers will be on a few small ranges, on things that will actually help your business grow.
So, now we’ve told you what we’re not doing, time to tell you what we are doing:
Black Friday Offers (Monday 20th November – Sunday 26th November)
- Magnet Sheets – 50% Off – That means you get a magnet for less than 3p! Yes 3p!! What a great way to add value to your customers pictures. Haven’t tried them yet – shame on you! Well you’ve no excuse now, so get some!
- Buy 500 Business Cards and get 1500 Free – Yes 1500 Free. 2000 Business cards for £30, or a penny and a half each. At that price you can really afford to distribute them liberally wherever you go, you can leave a whole Hansel and Gretal style trail! Don’t have business cards yet – why not??
- DOUBLE POINTS on the New 2018 Join My Team Mini Roller Banner. Cost £20 – get 40 Points!
- Free Christmas Competitions Cards with every order placed during the period.
So, as they say in Scotland – that’s us 😉
But please, remember that Black Friday is 90% marketing gimmick, and that all those big companies aren’t really giving away all those products for nothing. Make sure that when you’re setting your own discounts and offers (and please don’t feel that you have to) remember to check your prices and make sure that you are still making profits. Be a leader, not a follower.