Doing Business in the Rain.
We are at that time of year where we anticipate sunshine. We believe that if we book an event for June then the chances are that the day will be warm and sunny – however, Summer 2012 isn’t going to plan. After one of the wettest June’s on record, Kids Bee Happy take this opportunity to ask – isn’t it time to start approaching things differently?
Weather is the great unpredictable factor of living in the UK. We have expectations of what the weather should be like, however, in recent years, that expectation is moving further and further away from the reality of the weather that we actually see. During the past few weeks major events have been rained off – a quick google of “cancelled due to rain” will bring up pages and pages of major summer events that this year simply haven’t happend because of the rain.
But is this good enough? 2012 to me represents a point where it’s no longer reasonable for people, businesses and event organisers to simply make plans and keep their crossed that the required sunshine will arrive on demand.
I’ve just arrived back from the Cornbury festival where although there weren’t torrential floods, there were heavy showers overnight and each day of the festival. But the festival continued, the site was completely functional, the campers could all enter and exit the fields, and everyone could stay dry. They had large marquees dotted all over the site where families could shelter from the (inevitable rain). The roads in and out of the site had been properly prepared to be passable in mud, when areas of the site started to get muddy the organisers roped and re-routed the traffic. Put succinctly – the organisers had planned for rain, and despite the rain, everyone had a really good time.
So, for me, the answer is no, simply planning an event, and crossing your fingers and hoping for sunshine is not good enough for the UK any more. We’ve had enough indications that long balmy summer days are not something that we can take for granted, and event organisers should plan for at least a 50% probability of rain.
And that’s easy enough to do. As a quick comparison of Cornbury versus the many of the other events and festivals rained off this year goes to show – a bit of forward planning, and more importantly, incorporating a high probability of rain into the initial planning stage makes a whole world of difference. So, come on! It’s not cricket, rain needn’t stop play.